You think you’re making sacrifices in pursuit of your most ambitious desires?

You think you’re giving up everything as you work toward building a better body, bank account, relationship, business?

If so, you’re delusional.

Many people think they have a good understanding of what they have to give up in order to achieve success.

The truth is… 99% of those reading this don’t have a fucking clue about what it actually takes to move the needle in their life and keep it there.

Sacrifice and struggle are a normal part of achievement.

And quite frankly, most of you aren’t doing a damn thing that anyone who has ever achieved success hasn’t done already.

You think your situation is more extreme that someone else?

You think your body looks any worse than the next guy?

You think you’re enduring more pain than everybody else?

Let me spell this shit out for you…

…pain, struggle, body image are all relative.

When I was in the delivery room with my second child, the labor nurse asked me, “On a scale of 1 to 10, what is your pain threshold?”

I shouted, “a solid NINE!”

Come to find out it’s more like 3.5, possibly FOUR… Ha!

So understand, pain is pain.

Struggle is struggle.

Body image is body image.

That’s why I shake my head when I hear people banging their victim drum.

It’s like they’re trying desperately to compete for first place for who has the worst sob story.

It’s stupid.

Realize, everyone suffers.

It’s not just you.

Some of you pop into my DM’s and tell me…

👉 My wife is trying to take the kids.

👉 My parents don’t believe in me.

👉 My roommate screwed me over and I have to sleep on my friend’s couch.

👉 I have to work two jobs just to make ends meet and I’m exhausted.

👉 I’ve been working out for so long and I’m not seeing any noticeable changes.

You’re struggling.

I get it.

Know this…

Your sacrifice and struggle don’t get any easier.

It just gets more tolerable.

The reason why people never succeed is because they quit… 

Not just on their goals but also on themselves.

Here’s what you need to understand…

Life is hard whether you’re pursuing a higher level purpose or not doing a damn thing at all.

So you may as well realize this before it’s too late…

Your sacrifice is normal.

The journey, the process, the late nights, the hard work, the pain… it’s all normal.

And it is all grooming you for the tougher shit that you need to endure in the future.

So quit bitching about how your girlfriend left you. No one cares.

You can either choose to continue making sacrifices and do the work that makes you feel like an outsider.

Or get fucking destroyed with regret.

Either way, your willingness to sacrifice is yours and yours alone.

With fire,

Erin